New For startups, small businesses and large companies

Superpowered humans.
Humans and AI, working together.

We don’t use AI to replace your people. upsquad builds systems and software that give every person on your team super powers. Your accountant stays in charge, with AI working at their side.

Build your squad See how it works
Accountant
Designer
Video editor
Sales rep
Social manager + AI
HR lead + AI
Bookkeeper + AI
Content writer + AI
Ads specialist + AI
Support rep + AI
Your business
Superpowered by AI + humans
Team + AI
Accountant
Social media manager
Ads specialist
Graphic designer
Video editor
HR & payroll
Sales rep
Content writer
Bookkeeper
Community manager
Accountant
Social media manager
Ads specialist
Graphic designer
Video editor
HR & payroll
Sales rep
Content writer
Bookkeeper
Community manager
The idea

AI that works for your team, not instead of it.

Most AI is sold to business owners as a way to cut people. We think that’s the wrong goal. upsquad pairs each person on your team with AI: it takes the repetitive load, they keep the judgement and the final call, and you get finished work faster.

your-business / accounts
live
Your accountant Sets the brief
Categorises
Matches invoices
Drafts reports
Today’s workstage 1 · they lead
Monthly P&L On their desk
Vendor bill check On their desk
GST summary On their desk

Subscriptions

Six squads. One subscription.

Discover the squads that help you stay organized, consistent, and scale your brand effortlessly.

Humans

SquadHire

Hire real, vetted people from our squads — full-time, part-time or by the task. They can bring in their own freelancers as the work grows.

Content Creation
Live
Creative DirectorCopy / Content WritersDesignersEditorsSocial Media ManagersVideographers & PhotographersAI Video & Image Creator
Marketing
Live
Ad SpecialistsDigital MarketersOffline MarketersPR Experts
Tech
Live
Web DevelopmentApp BuildingAutomationSoftware Solutions
Accounts & Finance
Live
BookkeepingPayrollTax PlanningFinancial ReportingFractional CFO
Legal
Live
Contract DraftingIP ProtectionComplianceBusiness Formation
Hiring & HR
Live
RecruitingTeam BuildingHR ProcessesOnboarding
AI agents

SquadBots

Deploy AI employees trained for a role. They log in to the same apps, work around the clock, and can spin up sub-agents for bigger jobs.

Sales bot
Replies to new enquiries, qualifies leads and books follow-ups in Squad CRM.
Waiting list
Customer support bot
Answers customer questions instantly and hands tricky cases to your team.
Waiting list
SMM bot
Plans, writes and schedules posts across your accounts in SMM Studio.
Beta
Ad specialist bot
Sets up, monitors and tunes your ad campaigns.
Beta
Meta ads now · more ad platforms soon
Content bot
Writes captions, scripts and blog drafts in your brand voice.
Beta
Accountant bot
Keeps your books up to date and flags anything that needs a human eye.
Live
Ways to work

Three ways to work with us.

Subscription is how most brands work with upsquad — the best value, and the least to manage. Prefer something lighter? Order a one-off assignment, or hire vetted talent directly. Same squads, three ways in.

01 · Subscription
Recommended

Subscribe to a squad

Instead of hiring, training, and managing talent one by one, subscribe to a dedicated squad that handles your work end to end. One plan covers content, marketing, tech, accounts, and more — for a flat monthly price.

What every subscription includes

A dedicated, vetted squad + a Squad Manager for overall oversight and support
Flat monthly pricing — name the budget that works for you
Send unlimited requests; get steady, on-brand work every week
No contracts — pause or cancel anytime
02 · Assignments

Order a one-off assignment

Just one thing that needs doing? Send a brief and get a flat fee with a fixed delivery date. Pay only for that piece of work — nothing recurring.

Fixed fee, fixed deadline
Revisions until you sign off
Send a brief
03 · Hiring

Hire vetted talent in-house

Want someone on your own payroll? We shortlist vetted candidates matched to your brief. You interview, select, and onboard — backed by a replacement guarantee.

Curated shortlist matched to your brief
Replacement guarantee
Explore hiring
SquadHub

One workspace where people and agents share the work.

Whoever you hired — human, agent, or both — lands in SquadHub. Tasks, files, approvals and hand-offs live in one place, so an agent can draft and a person can sign off without anything falling through the cracks.

Your business
needs work done
SquadHire
hire humans
SquadBots
deploy agents
SquadHub
they work together
squadhub / acme-co / board
live
Queued2
Monthly P&L
Squad BooksLG
Founder interview reel
Video StudioRL
In progress2
Diwali campaign visuals
Creative StudioMY
October payrun
Squad PayrollNH
Review1
Reply to new leads
Squad CRMCL
Done1
Week 42 content calendar
SMM StudioAR
Your squad can grow itself

Humans and agents can hire their own help.

A designer can bring in freelancers. An accountant bot can spin up sub-agents. Everyone they add works inside the same SquadHub — so you always see who's doing what.

MY
Maya
Designer · hired via SquadHire
brought in
F1Freelance illustrator Human
CVCanvas · resize bot Agent
LG
Ledger
Accountant bot · via SquadBots
spun up
RCReconciler sub-agent Agent
CAFreelance CA for sign-off Human
Bring your own AI

Your bots. Your models.

SquadBots don't lock you in to one AI. Connect the providers you trust — OpenAI, Anthropic, Google, DeepSeek or GLM — then give each bot the model you think is best, or run the whole squad on one.

Pick a provider per bot, or one for all
Switch providers whenever you like
The control stays fully with you
squadbots / settings / models
Sales bot → OpenAI
Customer support bot → Anthropic
SMM bot → Google
Ad specialist bot → DeepSeek
Content bot → GLM
Accountant bot → OpenAI

Interactive preview — try switching providers

Humans + AI

Every person on your team. Each with AI at their side.

Your accountant, designer, video editor, sales rep and HR lead each get an upsquad app built for their job. Switch between the person alone, AI alone, and the two together, and see how the work changes.

Squad Books
books.squadhub.in
Ledger
Invoices
Reports
On this desk
Activity · Together

Subscription · How it works

How a subscription works

Three steps to a dedicated squad — everything you need, nothing you don’t.

01

Subscribe to a plan

Choose the subscription that fits your brand's needs. No contracts, no lock-ins — pause or cancel anytime.

02

Meet your squad

We assemble the right experts from the right squad for your brand — vetted professionals, ready to get to work.

03

Scale your brand

Stay consistent, save time, and focus on what matters — growing your business. Your squad handles the rest.

About Us

The future of work is humans and AI, together.

upsquad is a new way for businesses to get work done — without the cost and complexity of traditional hiring, and without handing your business over to machines. We build the systems and software that give every person on your squad super powers.

It works three ways. Subscribe to a dedicated squad that handles your work end to end, month after month. Order a one-off assignment when you just need a single thing done. Or hire vetted talent directly, backed by a replacement guarantee.

Subscription is where most brands start — the best value, and the least to manage. Whichever way you choose, you get skilled professionals across content, marketing, tech, accounts, and more, exactly when you need them.

Your team, with super powers.

Startup, small business or large company: tell us the roles you need. We’ll build the squad, and the AI that works beside each person in it.